Five Ways to Improve your Site's Ranking (SEO)

As of April 2024, over two-thirds of the world's population uses the internet. In this case, having a strong online presence becomes more crucial for any small business. It makes it easier for potential customers to find you.

Maintaining a strong online presence isn't just for big companies. Small businesses can win, too, but creating great content and keeping up with SEO takes time. That's where an SEO company comes in.

They offer proven strategies to boost your site's ranking so you can focus on what you do best -- running your business. This guide will explore five of these strategies and how an SEO company can help you implement them.

Start improving your SEO game today.

1. Keyword Research

Regardless of your business, you may want more customers to find you online. People searching for your products/services might use terms related to these offerings. Keyword research helps you find the language your customers use to search online.

With this strategy, you see the terms people type into search engines. These terms help them to find businesses like yours. Your website should have them as part of the content.

Search engines see the website as more relevant to the visitor's needs. As such, relevant keywords help improve web ranking. Knowing the right keywords lets you create content that addresses your audience's needs.

Keyword research also helps you understand how competitive certain keywords are. For example, you wouldn't want to compete with giant bakery chains for some keywords. The term "best bread in the world" is broad and highly competitive.

But "vegan cupcakes near me" might fit your local bakery well. Tap into the tools and skills of SEO companies to find the right keywords for your business. These companies can study the competition to see what keywords they target.

They can also find ways for you to stand out. Partner with them to develop a long-term keyword strategy. A long-term keyword strategy ensures you target the right keywords.

You can create content that drives the right traffic to your site. SEO companies understand the keywords your ideal customers use. They help you find them to dominate search engines and get more customers.

2. Content Creation

Think of your website as a conversation with your customers. Content creation involves offering something that informs, entertains, and draws people in. As you do it, include the keywords from your keyword research.

You should also provide real value to your audience. More people online means there's much more content competing for attention. It's like having a giant room full of people shouting -- getting anyone to listen to you is hard.

To stand out, you must make content that grabs attention fast. It must also keep people interested. There's tons of content out there, and people are busier, too, so attention spans are shorter.

Internet users skim more and want things quick and easy to understand. This is why short content is becoming more popular. It includes videos, infographics, and optimised blogs.

Search engines love fresh, informative content. So, update your website often with valuable content. This will show you're active and engaged and boost site ranking.

Good content keeps visitors on the page longer. They read more and learn about your business. Engaged visitors can become loyal paying customers.

By making helpful content about your products or services, you show that you are an expert in your field. It gives potential customers a taste of your expertise and makes them trust you more. SEO companies can help you think of creative content ideas.

These ideas should resonate with your target audience. They ensure your content naturally integrates your target keywords without sounding forced. With their help, you can create a content calendar to publish fresh content often, keep your website active, and engage visitors.

3. On-Page Optimisation

You should give your website a makeover through on-page optimisation. This makes it more inviting and easier for customers to find what they want. It involves fine-tuning the technical aspects and structure of your website content.

These efforts help make the website more visible to search engines. Think of it as showing clear labels or organising your selling points logically. On-page optimisation also ensures your site is easy to navigate.

Either way, search engines need to understand your website to rank it properly. So, your content should be clear and concise. An on-page optimisation strategy checks if the site uses the right language.

It combs through your target keywords that talk about your business website. Good on-page optimisation is one of the SEO best practices that focuses on user experience. This means making your website easy to access.

The website needs clear titles, headings, and links. These elements should help visitors quickly find what they're looking for. It's like having tidy shelves in your store or helpful staff to guide customers to the perfect pastries.

In today's world, it's crucial to have a mobile-friendly website. On-page optimisation ensures your website looks great and works well on all devices. This includes smartphones and tablets.

However, on-page optimisation can involve some technical details. SEO companies have the know-how for this task. They can optimise your site for search engine visibility.

These companies can help you write persuasive meta descriptions. They can also suggest titles for your website pages and optimise your site's images. Expect them to add relevant descriptions and keywords for search engines to recognise and rank your site.

4. Link Building

Let's use this example: your business is a hidden gem, but everyone loves your products or services. Link building in SEO is getting well-known individuals or entities to recommend your treats to their customers. It's all about acquiring backlinks, which are essentially links from other websites pointing back to your own.

The more reputable websites/platforms that link to you, the more "trustworthy" your business website appears to search engines, ultimately boosting your ranking. When a high-quality website links to yours, it's like getting a good recommendation from a trusted source. Search engines consider these links a sign of your website's authority and relevance, pushing your ranking up in search results.

Backlinks act like pathways for visitors. When other websites link to yours, they send potential customers your way. A good example would be people mentioning your offerings in their online reviews, leading their social media followers to discover your shop.

But building backlinks can be tricky. Here's where an SEO company can offer SEO improvement tips. They can identify high-quality websites relevant to your industry and develop a strategy to reach out and build relationships with them.

SEO companies can also help you create high-quality, insightful content that other sites will want to link to naturally. Count on them to help you write guest blog posts for other industry websites, including links to your website. It's like partnering with another business for a special collaboration, attracting new customers who love their treats and might like yours.

With access to specialised tools, SEO companies can identify backlink opportunities and track your progress. It's like having a secret recipe for finding the best connections and building a strong online reputation. They can also accommodate the needs of your business as it grows.

5. Local SEO

Picture this: you own a cosy spa known for its therapeutic services. Most people wouldn't search for "holistic spa experiences" nationwide; they'd want to find one nearby. Local SEO helps you attract people in your neighbourhood who crave such experiences.

A crucial element of local SEO is claiming and optimising your Google My Business profile. This is like your business's online storefront, where you can list your address, phone number, photos, and even customer reviews. A well-maintained profile with positive reviews makes you a more attractive option for local customers searching for a bakery.

Citations mention your business name, address, and telephone number across online directories. Local SEO involves building citations on relevant websites. These act like mini-advertisements spread throughout the online neighbourhood, directing curious customers your way.

So, which expert SEO strategies can an SEO company help you with here? They can identify the keywords people in your area use to search for bakeries and optimise your website and online profiles accordingly. It's like learning the local lingo for "holistic spa experiences" and using it on your signs to attract customers.

SEO companies can help you restructure your Google My Business profile. With their help, all your information will be accurate, engaging photos will be uploaded, and you will respond to customer reviews. It's like keeping your online storefront looking sharp and inviting.

The key to lasting local SEO success is staying active. Regularly update your online presence with exciting, fresh content and promotions. Also, encourage happy customers to leave feedback/reviews on local platforms to keep your business "fresh" in search engines and show potential customers you're the local favourite.

Dominate Search Results With an Elite SEO Company Today

Implement these proven SEO strategies to increase your website's ranking and visibility significantly. They'll help you attract potential customers, generate leads, and grow your business. Take control of your online presence now with the help of a professional SEO company.

Are you a small business owner struggling with your website traffic? As your SEO expert and demystifier, I can help you achieve big results like big brands. Schedule a free consultation with Chris, your Bristol SEO specialist, today.