Put simply, backlinks are a core aspect of your search engine optimisation (SEO) strategy. The backlinks you include on your site will help validate your website. Every time someone clicks on a backlink, it's like a vote of confidence in your content.
Google uses the frequency of clicks to position you on their search page. However, building backlinks is not the easiest task to achieve.
Backlinks can include anything from images, banners, hyperlinked text, embedded videos, URLs, infographics, and more. Local listings and directories are great sources of backlinks.
In order to get backlinks into local listings and directories, you'll need to set aside a fair amount of time. Ensure each listing has all of your most up to date information, including a link back to your website.
Do not copy and paste the same information to every directory. Each piece needs to be unique to avoid duplicate content. You can also include inbound links.
Another option to increase your backlinks is to do guest posting. Guest posting to industry-relevant blogs, websites, forums, businesses, and influences can significantly increase your traffic.
Companies with SEO strategy that includes blogs get 97 percent more backlinks. Blogs allow you to link to internal and external sources that help shape your presence online.
Similarly, social media is a key source for website backlinks. If your company does not have a social media presence, we recommend starting with LinkedIn. LinkedIn accounts for more than 80 percent of audience engagement.
When you're building backlinks via your chosen platforms, the anchor text you opt for can determine your success. Statistics and proper nouns are easy examples.
Say you're looking to have people click back to your website shop page for "eco-friendly cotton socks" then that's exactly what your anchor text should be.
Make sure you pick lots of different locations for your backlinks. Using the same website won't increase your SEO. You need as many unique domains as possible for your strategy to work effectively.
Before you start creating unique content, try Googling your company. Setting up a Google Alert for mentions of your work helps too. All of these sources provide you with pre-made links that might have gone unused.
If you're still asking yourself, "what are website backlinks" then get in touch today to find out how we can help build your SEO plan using website backlinks.
You may just have a few questions. That's fine too. If you like, you can schedule a 30-minute discovery call with one of our team members by clicking here.
We can't wait to help you build out your SEO and learn the nuance of website backlinks. Using backlinks is one of the best ways to boost your website traffic, and you can easily get started today.