In the digital realm, mastering Search Engine Optimisation (SEO) is akin to wielding a magic wand...
SEO Descriptions and Smart Assistants
Voice search is starting to make up a huge amount of the results returned in search engines. Have you ever asked Siri, Alexa or Google for the answer to a question? Well, Meta is the most likely place that information is gathered.
What is Meta? Well, you’ve probably seen it on your site as a Snippet, or SEO Description.
Meta descriptions are the descriptions below the post's page title on Google's search results pages.
They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as "Learn," "Read," or "Discover."
While meta descriptions no longer factor into Google's keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.
Getting the right copy to say the right thing is crucial, I whole heatedly recommend using Answer The Public to find what people are searching for, then working that question in to your SEO Meta description.
This site contains affiliate links to products. We may receive a commission for purchases made through these links. Thank you for supporting small businesses!
