Search engine optimisation (SEO) is a digital marketing strategy that works to improve both the quantity and quality of traffic to a website. For businesses, it is an essential facet of business growth. This is true both in terms of improving brand recognition/reputation and increasing leads/sales.
SEO is made up of multiple elements and for many businesses, it can be difficult to utilise it in a way that is truly impactful. That is where professional SEO training from BrisTechTonic comes in. In this blog post, our expert team will highlight 4 common SEO mistakes and how you can avoid them.
Keywords are an essential part of SEO, however, there is a right and a wrong way to implement them. Keywords are terms that are added to content so as to improve search engine rankings for those terms.
Avoid stuffing keywords into content just for the sake of it, as that will reduce their effectiveness. Ideally, a specific keyword should take up less than 4% of the content. Keyword stuffing serves to lessen the quality of the webpage and negatively affects search engine ranking.
In order to have your web pages rank highly on a search engine results page, you need to pay close attention to the user's intent. As a business, you should create high-quality content that aligns with your target audience's search intent.
There are different types of search intent, including informational, commercial, transactional, and navigational. Taking time to understand your buyer's journey can help you to create content that is meaningful to them.
Meta tags play an important role in SEO and they are worth paying close attention to. Basically, meta tags help search engines such as Google to identify the kind of content that is featured on a web page.
Important meta tags to focus on include meta title, meta alt tag, meta description, and meta heading tag. If you're not sure how to make the most out of your meta tags, our online SEO training can help.
Most businesses in the United Kingdom are small and have a focused target audience (such as within a particular town or county). As a local business, your approach to SEO should factor this in. One mistake that many businesses make is not claiming their Google Business (formerly Google My Business) listing.
Another mistake that many businesses make is not creating location-specific service/product pages.
For businesses seeking to improve their online presence, SEO can feel like a minefield at the beginning. The benefits of SEO, however, can't be overstated. To get a proper handle on SEO, we recommend that you undertake effective SEO training.
Contact our team to learn more about our SEO online course and take your business's online presence to the next level. We look forward to helping you smash your SEO goals.