Update Your Web Content for Better SEO with Conversational Language

As you already know, SEO helps improve your website’s visibility. But as with most things digital, the world of SEO is constantly changing. SEO has started shifting from purely informational content (which educates readers) to more commercial content, which encourages visitors to take action; such as making a purchase or enquiring about a service.

The switch to commercial content isn’t all that’s changing, there is also the topic of conversational language to consider. Search engines now favour content that matches how people naturally speak and search online.

In this guide, we’ll explain how you can update your website’s content to reflect these changes to make the most from our SEO services.

What’s the Difference Between Informational and Commercial Content?

• Informational Content: This is content that educates or informs readers. While it’s useful for building authority (and is still important within your content plan!), it doesn’t always lead to action. Examples include blog posts like “How to Plant a Garden” or “The 5 Benefits of Drinking Water”
  
  
• Commercial Content: Commercial content is designed to encourage action and is aimed at readers who are ready to buy who need that little extra push. Examples include titles such as “Why Our Garden Tools Are Perfect For You” and “Our Water Filter System: Why It’s the Best”

Why Conversational Language is Better for SEO

Google is now prioritising content that reflects how people naturally talk and search online. Here’s how adding conversational language can boost your SEO:

• Better User Experience: Conversational content feels more natural to readers. It makes websites easier to navigate and understand, which can guide users through your site and help them to feel more emotionally connected to your brand.

• Higher Search Rankings: Search engines prioritise conversational language. By optimising your content for natural language, you can take advantage of new ranking opportunities. 

• Understand User Intent: People often search using full questions such as “What’s the best garden tool for beginners?” rather than just keywords. By adding in more conversational language, you can better match user intent.  

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How to Update Your Content in 3 Easy Steps

Step 1: Add Clear Calls to Action (CTAs)

A call to action tells visitors what to do next. If you have existing informational content or blog posts, you can commercialise this by adding in some CTAs such as:

• “Ready to get started? Contact us today!”
• “Check out our latest products here.”

This small change helps to make your content more action-focused and commercial without having to rewrite everything.

Step 2: Use Conversational Language and Use Words That Show You Have What Reader’s Need

Write as if you’re talking to someone directly. This makes your content feel more friendlier and more natural. And, instead of just giving information, highlight why your product or service is the solution. Phrases that often work well include:

• “Why Our Top-rated Garden Tools Are Perfect for Beginners”
• “Why Our Water Filters Are The Best Choice for Your Home”

These subtle changes can improve both user experience and SEO rankings by aligning with how people actually search.

Step 3: Keep Your Content Balanced

Whilst these updates are important, don’t completely overhaul all of your informational content as doing so could affect your current SEO rankings. Instead, look for opportunities to make small changes - like adding a CTA or using more conversational language - without losing the value of your existing content.

Conclusion: Simple Changes, Big Results

By making small updates, you can make your content more commercial and better suited for modern SEO without losing its original value. These easy changes can easily be made whilst we handle the more technical aspects of SEO for you!

Need help identifying what to update? Get in touch, and we’ll help guide you through the process. As always, if you have any questions, please do ask!