As you already know, SEO helps improve your website’s visibility. But as with most things digital, the world of SEO is constantly changing. SEO has started shifting from purely informational content (which educates readers) to more commercial content, which encourages visitors to take action; such as making a purchase or enquiring about a service.
The switch to commercial content isn’t all that’s changing, there is also the topic of conversational language to consider. Search engines now favour content that matches how people naturally speak and search online.
In this guide, we’ll explain how you can update your website’s content to reflect these changes to make the most from our SEO services.
Google is now prioritising content that reflects how people naturally talk and search online. Here’s how adding conversational language can boost your SEO:
Better User Experience: Conversational content feels more natural to readers. It makes websites easier to navigate and understand, which can guide users through your site and help them to feel more emotionally connected to your brand.
Higher Search Rankings: Search engines prioritise conversational language. By optimising your content for natural language, you can take advantage of new ranking opportunities.
Understand User Intent: People often search using full questions such as “What’s the best garden tool for beginners?” rather than just keywords. By adding in more conversational language, you can better match user intent.
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Step 1: Add Clear Calls to Action (CTAs)
A call to action tells visitors what to do next. If you have existing informational content or blog posts, you can commercialise this by adding in some CTAs such as:
This small change helps to make your content more action-focused and commercial without having to rewrite everything.
Step 2: Use Conversational Language and Use Words That Show You Have What Reader’s Need
Write as if you’re talking to someone directly. This makes your content feel more friendlier and more natural. And, instead of just giving information, highlight why your product or service is the solution. Phrases that often work well include:
These subtle changes can improve both user experience and SEO rankings by aligning with how people actually search.
Step 3: Keep Your Content Balanced
Whilst these updates are important, don’t completely overhaul all of your informational content as doing so could affect your current SEO rankings. Instead, look for opportunities to make small changes - like adding a CTA or using more conversational language - without losing the value of your existing content.
By making small updates, you can make your content more commercial and better suited for modern SEO without losing its original value. These easy changes can easily be made whilst we handle the more technical aspects of SEO for you!
Need help identifying what to update? Get in touch, and we’ll help guide you through the process. As always, if you have any questions, please do ask!