Almost 1 in every 5 businesses fail in the UK every year. As a business owner, this statistic is worrying, right?
There are many reasons that businesses fail. One of the most common ones is poor marketing. When there's so much competition out there, you need to be able to market your business and keep up!
By using online SEO training, you can do that.
We're here to talk all about why you need SEO in general and why online SEO training is a great option for new business owners. Read on to learn more.
As a new business owner, you might not yet see the importance of SEO. If your product or service is fantastic and you're already marketing your business locally or on social media, why should you bother with it?
SEO is essential if you want to stay competitive with other businesses in your niche. Businesses that take advantage of SEO show up in search engine results pages before businesses that don't. That may not seem important, but because so many people are shopping online or finding new local businesses online, that traffic is essential.
So in that case, why not just DIY it instead of using an online SEO course?
It's true that you can learn SEO on your own, but because best practices for SEO are always changing and it's always been tricky from the get-go, it's easy to make mistakes. Some of those mistakes will be inconsequential, but others can really set your business back.
When you get SEO training, you'll learn all about what to do and what not to do. If you have questions, you'll have someone to ask. SEO experts understand the ever-changing world of digital marketing so they keep up with current trends and guidelines so you can skip some of those rookie mistakes that other businesses are making.
Again, you could learn SEO on your own. However, learning new things independently takes time! It's always easier to learn with a teacher than it is to learn by yourself.
When you try to do everything by yourself, you're using time that could be otherwise spent on all of the other responsibilities associated with running your business.
SEO also takes time to start working well. The sooner you understand how to use SEO, the sooner it starts making an impact on your marketing strategy.
SEO is one of the most affordable methods of marketing. Most people, however, end up hiring marketing teams to take care of it for them. There's nothing wrong with this (and we offer those services as well), but if you're a business owner on a budget, there's another option.
An SEO online course is far more affordable than hiring a marketer. Instead of paying monthly fees indefinitely or someone's salary, you can learn the ropes and then keep that knowledge so you can handle SEO on your own. What's more valuable than learning something new so you can do it yourself?
If you want to save money and learn an important new skill set, why not invest in online SEO training? Knowing how to market your own business online is valuable, and you can learn from the comfort of your own home or office.
At BrisTechTonic, we help Bristol business owners understand SEO. Check out our course in SEO today.