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SEO Strategy

The best way to get found in search results

Tailored Solutions to Help You Get Found

Having an active SEO strategy is the only way

Keywords for SEO

Create an SEO strategy that actually works

In today’s daunting digital landscape, you know that SEO is essential. Or at least you’ve heard all of those marketing folks harp on it about it enough to know you probably need it.

And it’s true. SEO is important. The trouble is – it’s not necessarily easy.

Getting your head around the basics is simple enough. But for winning results that land you more customers, more conversions, and more return on investment, well, that requires strategy.

And that’s a whole other kettle of fish. That’s where I come in.

Expert help in creating an SEO strategy that works

I’m Chris, and I’m your go-to SEO guru. I work on a freelance basis with clients of all kinds, and businesses of all shapes and sizes. 

I work with one-man-band start-ups and sole traders to SMEs. I also work a lot with agencies on a white label basis, wherein they sell my services as their own.

With SEO, it’s never about manpower. It’s about simple expertise.

I’m a quick hand when it comes to SEO training, SEO management, and all the technical jargon that many busy business owners don’t have time to wrap their heads around. I’m also pretty well-versed in the world of SEO strategy and SEO audits.

Put simply, when it comes to all things SEO, I’m a gun for hire. We can work together on your schedule, for regular services or as-and-when you need it.

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SEO Optimisation

Why you need an SEO strategy

Like all things, SEO works better when it has a bit of thought behind it. Sure, you could learn a bunch of best practices and apply them at random, but a shot in the dark rarely hits the target.

SEO is made up of multiple different components, so taking a stab at random elements without tying them together with any cohesion will create chaotic results, to say the least. 

An SEO strategy aims to tie all of these separate elements together into a watertight plan that actually works. Its results will also be measurable, meaning you can see the results over time and use them to refine your next strategy.

A good SEO strategy is backed by research and data – concrete things that can be evidenced, not just guesswork. And that’s precisely what I offer with my own SEO strategies.

What to expect from an SEO strategy

 

Performing an SEO audit

Creating SEO strategies for my clients is a bit like putting together a puzzle. I take different pieces and match them up to create a complete picture.

And, much like it’s often easier to start by aligning the edges of a puzzle, I find it best to start with an SEO audit. An SEO audit is exactly how it sounds – I’ll review all the existing elements of your SEO to assess what needs doing and the best ways to do it.

I’ll look at things like where you’re currently ranking, the keywords you’re using, the quality of any backlinks you’ve got, and the health of your site from an SEO perspective. 

It’ll include other things, too, like combing through the site for duplicate content, making sure your site is being correctly indexed by Google, and assessing your site’s user experience for both mobile and desktop.

An SEO audit is super important. Tons of things can affect your SEO – it’s not just about keywords and content. Things like toxic backlinks or poor user experience can damage where your site ranks, lessening your visibility. SEO audits are crucial to flag any issues. Plus, it’s a chance for me to set up reporting so we can measure our progress.

SEO competitor analysis

Next, we’ll complete an SEO competitor analysis.

A competitor analysis is another critical part of any SEO strategy. Here, we’ll look at what your competitors are doing. We’ll assess their strategy to see what works and what doesn’t, and compare their strengths and weaknesses with your own.

This is an excellent way to:

  • Reveal competitor gaps
  • Benchmark your performance
  • Find areas to improve upon in your own SEO strategy

This is one of the areas many of my clients benefit from the most. If you’ve ever looked into how to do a competitor analysis, you’ll know that it’s a bit of the process. I’ll take you through it, explaining everything clearly, and you’ll end up with actionable data we can actually use.




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End Result?

From completing an SEO Audit and an SEO Competitor Analysis, we get a good understanding of what's needed to be done.

  • We find out where you are.
  • We find out where you want to be.
  • We create the strategy to get you there. Easy as that.

Sound good?

Then let’s get cracking. Set the wheels in motion on your own SEO strategy.

I'm Chris and I'm SO not an SEO Agency.

I've worked with countless businesses, one-man bands, one-woman shops and consulted with countless independent businesses (as well as a few larger ones along the way) to really work out what people want to get out of SEO.

​Sometimes SEO sounds daunting; I try to break it down and make it look like SEO gets eaten for breakfast (which, it does - and it should).

How do you get the best out of SEO? As with almost all things in life, the more you spend the more you get. That's where I step in with my SEO Services. SEO Agency costs can be eye-watering; I'm here to bring the value and services of agencies to the every-person business.

SEO Services you'll see throughout my site are my standard offerings, but everything can be customised.​

Working with a smaller SEO Budget and want to do things yourself? My SEO Workshops may be for you.

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